Instantly Recognizable Brand Identity Builds Customer Loyalty
Developing a powerful brand identity is both a creative and strategic exercise that involves every aspect of your business and how it is experienced by your target audience.
What is Brand Equity?
Brand Equity is the value of how a brand is reflected in the eyes of consumers and how much they are willing to pay. Your brand identity directly impacts brand equity based on both positive and negative attributes of your brand assets.
Know Your Score
Knowing your score helps you identify areas that need to be refined or developed to gain more customer recognition. People do business with who they know, like and trust. A strong brand identity let’s the world know who you are.
The Purpose of a Logo
Your logo is used an identified “X” on all communication touch points.
Your logo doesn’t have to tell the whole story. A logo’s job is to quickly identify all your marketing materials as part of your brand identity. When used correctly, it creates a form of instant consumer brand recognition.
An effective logo should be created as a vector file to provide maximum clarity no matter how large it is used. It should be recognizable no matter how much it is reduced. A powerful logo can easily be recreated in black and white and still be recognizable.
Your logo is NOT your Brand!
Brand management strategically covers your brand identity!
governed by a brand style guide,
gives your brand the coverage it needs.
What is a Brand Style Guide?
A brand style guide documents how brand assets are used to protect the integrity of your brand identity.
The guidelines captures the brand’s visual identity, tone, and overall personality to ensures consistent replication across all communication touch points..
Properly documenting how brand assets are used internally and externally ensures brand consistency.
Knowing when and how to use brand assets is important for public recognition and grows brand loyalty.
Well defined brand style guide should include characteristics and examples of your logo, brand name, color palette, typography, images, brand voice and messaging.